The Silent Performance Crisis

Employee underperformance and disengagement are crippling businesses worldwide. The root causes? Mental fatigue, lack of emotional connection, absenteeism, and high turnover.

Despite billions invested in HR tech, wellbeing programs, and engagement platforms, the problem persists—hidden beneath fragmented data and disconnected systems. The result? $8.8 trillion in lost productivity annually—9% of global GDP.

It’s time for a new approach. Performance needs to be measurable, actionable, and incentivized.

Redefining Workforce Performance with AI & Web3

Traditional engagement strategies fail because they lack data interoperability—disconnected systems obscure the real drivers of performance, productivity, and retention.

Mindora harnesses AI and Web3 to unify workforce data, uncovering hidden patterns in wellbeing, engagement, and output. With Proof of Performance (PoP), we don’t just track progress—we validate and incentivize it.

We’re not just another HR tool or benefits provider—we’re building a performance-driven economy, where organizations can measure, optimize, and reward human potential like never before.

Our mission is simple yet transformative: to turn workforce data into actionable intelligence, ensuring employees are not just present—but thriving, engaged, and performing at their peak.

Our values

01.

Performance-Driven Innovation

We go beyond traditional HR and wellbeing models. Mindora fuses AI and Web3 to transform workforce data into real-time, intelligent performance optimization—driving measurable business outcomes.

02.

Data-Backed Human Potential

We believe in the power of data to enhance, not replace, human potential. Our AI translates workforce signals into actionable insights, allowing leaders to make empathetic, high-impact decisions that drive both engagement and output.

03.

Future-Ready, Impact Now

Our vision is long-term—an AI-driven performance economy—but our focus is immediate. We deliver instant, tangible improvements in workforce efficiency, retention, and productivity from day one.

04.

Building the Future with Visionaries

Transformation happens through collaboration with forward-thinking leaders. We partner with HR innovators, enterprises, and investors who see that data-driven workforce optimization is the next competitive advantage.

05.

Performance with Proof

We’re not just here to talk about workforce improvement—we prove it. Our Proof of Performance (PoP) system ensures that investments in performance and engagement yield clear, measurable, and scalable ROI.

Research study

Help us shape the future of workplace wellbeing

We’re exploring the impact of wellbeing initiatives in corporate environments and would love to hear about your experiences. Help us uncover what truly drives engagement and wellbeing at work. In return, you’ll get access to a free report with aggregated insights to enhance your own strategies.

Our Team: Pioneering the Future of Work

We are builders, innovators, and visionaries, united by a relentless mission to redefine workforce performance through AI and Web3. With world-class expertise, we’re not just creating a platform—we’re reshaping the future of work.

Will Mellors-Blair

Co-founder

Will has a background in AI, mathematical sciences, and biotechnology, with experience in AI research labs in the EU and mathematical modeling for the UK government. With seven years in HR Tech, he specializes in AI-driven workforce optimization, having delivered strategies to Google, Salesforce, NHS, and Public Health England. As the founder of Mindora, he is pioneering an AI & Web3-powered performance economy, redefining how businesses measure, optimize, and incentivize human potential.

Martin Sandhu

Co-founder

Martin is a digital technology expert with 15+ years of experience in health and wellbeing innovation. He has played a key role in building clinical systems for the NHS, ensuring emerging digital ecosystems create real-world impact. His expertise in human-centered solutions is integral to Mindora’s mission, shaping the future of AI-powered workforce performance intelligence.

Thomas VanSlooten

Web3 Development Strategist

Thomas is a blockchain innovator and an official EIP-2535 contributor with deep expertise in smart contract architecture and implementation. He currently advises in the Web3 space, helping shape the future of decentralized technology. Beyond crypto, Thomas is a high-level soccer coach and former player, bringing teamwork, strategy, and a competitive edge to everything he does.

Valerie Jackson

Valerie is the Chief People Officer at Silicon Valley unicorn Zuora, with over 20 years of experience in strategic systems thinking, executive coaching, and human-centered design. A former corporate lawyer specializing in M&A and governance, she later served as an international policy advisor, negotiating with central banks and regulators. For the past 17 years, she has been transforming workplace culture, driving scalable, inclusive, and high-impact people strategies across industries.

Robby Greenfield IV

Robby is the Founder & CEO of Umoja Labs, backed by Coinbase, Mercy Corps, 500 Global, Norrsken, and others. A two-time Web3 founder, he previously served as Head of Social Impact at ConsenSys and co-founded the Blockchain for Social Impact Coalition. With a decade in blockchain and financial inclusion, he has led stablecoin-based humanitarian aid programs with Oxfam, Save the Children, and Care International. An EU Blockchain Observatory expert and Forbes contributor, Robby is driving the future of decentralized finance and impact-driven blockchain innovation.

Jillian Godsil

Jill is a leading voice in blockchain and crypto, recognized as a Crypto Queen and one of the 50 most influential women in blockchain. A co-founder of Blockleaders.io, she advises ICOs, Web3 projects, and tokenized economies, shaping the future of decentralized finance and digital assets. With a background in systems analysis at JP Morgan and global PR leadership, she now keynotes and chairs blockchain events worldwide, driving innovation and adoption across the Web3 space.

Monica Pool Knox

Monica is a luminary in designing human capital strategies and shaping the business impact of talent, culture and HR Tech within some of the most successful tech companies including Microsoft, Sony and Twitter as well as in healthcare as a Board Director of Swedish Health Systems. Her insight as a 2x CHRO, HR tech investor and strategic advisor drives Mindora’s innovation, blending genAI and data analytics to transform HR’s strategic impact. As an industry thought leader, Monica speaks and writes on topics inclusive of leadership, manager effectiveness, culture, data and AI, global talent strategies, and The Future of Work.

Kason Morris

Kason merges high-growth startup experience with insights gained at Fortune 100 powerhouses like Accenture, Salesforce, Allstate, and Merck, enriching his advisory role at Mindora. A fervent advocate for Wellbeing AI, he propels HR innovations, boosting employee well-being and operational efficiency. With a two-decade track record in leadership and deep-rooted commitment to skill-based, technology-enhanced talent development, he actively champions Life-Work Design to uplift marginalized communities. At Mindora, his strategic foresight and adeptness with AI are instrumental in redefining HR, leading organizations towards both operational excellence and enhanced employee satisfaction.

David De Mello

David brings extensive experience from his HR roles at HTC, IBM, and within the UK Government. With expertise in driving HR initiatives, restructuring, talent management, and system implementations, David has spearheaded organizational transformations, navigated complex consultations, and introduced efficient processes. His strategic approach aligns HR strategies with business goals, focusing on business partnering, coaching, and talent development across Life Sciences, Technology, Public Sector, and Defence.

We’re Building the Future of Performance Intelligence

Mindora is redefining workforce performance with AI, Web3, and Proof of Performance (PoP)—turning human potential into a measurable, optimized, and incentivized asset.

Contact us to learn more or explore partnership opportunities.

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